Resource helps community builders and developers incorporate the living preferences of this growing group into future projects
(Frederick, Md.) April 16, 2019 – Currently, 22 percent of Americans over the age of 65 are considered “solo agers,” which are older adults aging without the support of nearby family. Since they cannot rely on outside help for daily tasks, their preferences for future housing options may be less traditional than their coupled peers. To help community developers and builders understand and incorporate these preferences into future projects, Immersion Active, a leading marketing solutions agency specializing in connecting consumers with brands that bring value to their lives, has released a white paper titled “Predicting Housing Trends: How Solo Agers Will Impact Community Development.” The free white paper provides critical information about who solo agers are, what they want from their homes and communities, and how much they are willing to pay to satisfy their housing needs.