Immersion Active Acquires Award-Winning Marketing and Advertising Agency Gilbert & Sheppard Group

Leading 55+ digital marketing agency and industry-leading business consulting and creative firm unite to provide unparalleled marketing expertise to residential builders and developers

(Frederick, Md.) February 13, 2019 – Immersion Active, a leading digital marketing agency specializing in connecting mature consumers with brands that bring value to their lives, has acquired Atlanta-based marketing agency Gilbert & Sheppard Group. With a strong footprint in the residential housing industry, Gilbert & Sheppard Group’s work includes partnerships with builders and developers of active adult, master-planned, and senior living communities. Immersion Active’s digital marketing solutions combined with Gilbert & Sheppard’s specialties in strategic planning and creative solutions will now offer clients complete end-to-end marketing services. 

“Immersion Active and Gilbert & Sheppard Group have collaborated for over two years and have delivered award-winning content and campaigns for builders and developers” said Joe Ford, president at Immersion Active. “This opportunity to bring our teams and expertise together creates a comprehensive solution for our clients under one roof.”

Gilbert & Sheppard Group is led by real estate marketing and advertising industry veteran Betsy Sheppard and award-winning creative director Kerrie Gilbert. As part of Immersion Active’s Property Development Solutions team, Sheppard is now the Director of Strategy and Gilbert is the Director of Brand.

Sheppard has held leadership positions in the residential housing industry including serving on the NAHB 55+ Housing Council’s Board of Trustees and the NAHB Professional Women in Building (PWB) Board of Directors. She is currently serving as the NAHB 55+ Housing Council’s Membership Chair and is the incoming Vice Chair of PWB. Sheppard is also very active in the Atlanta 55+ Housing Council and is a founding member of the Atlanta PWB. She has been recognized as the NAHB 55+ Housing Industry Council Associate of the Year, the Atlanta HBA 55+ Housing Council Chair of the Year, and the Atlanta HBA Associate Member of the Year.

Gilbert has more than 20 years of creative insight into the motives and attitudes of mature audiences. As Creative Director for Gilbert & Sheppard Group, Gilbert led her team to produce work that has been recognized regionally and nationally with more than 100 housing industry marketing awards. Gilbert is also an active member of the Atlanta HBA’s 55+ Housing Council, and both the NAHB and the Atlanta HBA’s Professional Women in Building Councils. 

"We are very excited about Gilbert & Sheppard Group’s merger with Immersion Active,” said Jim Chapman, founder and president of Jim Chapman Communities, a builder/developer in the Atlanta area and long-time Gilbert & Sheppard client. “Their combined expertise is unparalleled in the housing industry. This has created one of the most knowledgeable and experienced marketing firms in the country, specializing in the 50+ and senior markets.”

For more information about Immersion Active, visit:  

About Immersion Active 
Founded in 1998, Immersion Active is a leading marketing solutions agency specializing in connecting mature consumers with brands that bring value to their lives. As experts on how to inclusively market to consumers across age groups and demographics, Immersion Active helps companies make an emotional connection with customers. The company has won 130 local, regional, national and international marketing awards, including the Webbys, the Mature Market Media Awards, the WOMMYs, the Web Health Awards, and the Content Marketing Awards. The company was also named a 2018 Frederick County Best Places to Work.