National Awareness Campaign Gives Educators Voice in Improving Online Search

Easy Access and Search for Education (EASE) project will inform implementation of new education metadata standard

WILMINGTON, DE, September 28, 2012 – Beginning in October, the Association of Educational Publishers (AEP) will kick off Easy Access and Search for Education (EASE), a month-long campaign that aims to raise awareness about the negative effects of information overload on educators’ and students’ online search experiences. A national awareness campaign, EASE invites K-12 district-level administrators, principals, curriculum leaders, librarians, and classroom teachers to share their opinions and suggestions about online search. All participants will be entered for a chance to win a $25 Amazon gift card. Five prizes will be awarded during each week of the program.

Feedback gathered through EASE will support and inform the efforts of the Learning Resource Metadata Initiative (LRMI). Co-led by AEP and Creative Commons and funded by the Bill & Melinda Gates Foundation and the William and Flora Hewlett Foundation, the LRMI is developing a common metadata framework for tagging educational content and products on the web. Once implemented, this new framework will enable users to filter learning resources based on criteria including subject area, grade level, and alignment to learning standards such as the Common Core State Standards (CCSS).

Insight gathered from EASE will help educational publishers understand the challenges educators encounter when searching for resources online. The program will also underscore the value of a common tagging framework that will greatly improve the search experience.

“We hope educators will take this opportunity to speak out about their experiences and help LRMI serve as a collective voice for changing online search for education,” said Dave Gladney, LRMI project manager. “With one education-focused framework by which companies tag and search engines find learning resources, educators and students will have a much richer and targeted search experience.”

To voice your opinion about online searching and to learn more about the EASE project, visit lrmi.net/ease.

About the Association of Educational Publishers (AEP)

The only professional organization that serves the diverse needs of the entire educational resource community, the Association of Educational Publishers (AEP) encourages and advocates for professional, quality content for teaching and learning. The membership of AEP represents the wide range of individuals, institutions and businesses dedicated to delivering progressive learning resources in all media and for any educational setting. Founded in 1895, AEP now helps its members navigate the global realities of educational publishing in the 21st Century.

AEP is at the forefront of the educational publishing industry, leading initiatives that help drive the future of content development and delivery. It has taken a leading role in many efforts supporting the industry, including the Learning Resource Metadata Initiative (LRMI), which is changing the way educational materials are found on the Internet; Innovation Through Inclusion, promoting industry-wide diversity; and representation of educational publishers on matters such as new legislation and funding. Through its events, publications and recognition programs, AEP works to inform and advance the industry and to define and applaud excellence in the field. For more information, please visit www.AEPweb.org.