Immersion Active Wins 2018 Maryland Award of Excellence from Maryland Building Industry Association
Immersion Active received the Outstanding Website honor for its website redesign project
(Frederick, Md.) June 14, 2019 – The hard work Immersion Active puts into helping brands better engage prospective customers is paying off for the digital marketing agency which has won a 2018 Maryland Award of Excellence (MAX) from the Maryland Building Industry Association (MBIA). Immersion Active was honored in the Outstanding Website category for its website redesign for Penn National, an active living community located in south central Pennsylvania.
To help Penn National’s website better resonate with its target audience, 55+ home buyers living in the Greater Washington D.C. and Philadelphia areas, Immersion Active redesigned the community’s website to embody all it has to offer, including its different neighborhoods and a variety of activities and amenities. The new user-centric website features a restructured top navigation and mobile responsive design so visitors can easily find information. Additionally, high-quality photography and video now immerse visitors in the community’s culture and lifestyle so they can better envision living at Penn National. Following the redesigned website’s launch in June 2018, the number of page views skyrocketed by 94.22%.
“Our team works hard to understand our clients’ challenges so we can create solutions that resonate with our clients’ customers,” said Joe Ford, president and senior digital strategist at Immersion Active. “The team’s website redesign for Penn National is helping the community see the results it wanted, and it is a great added bonus that our work gets recognized by an award as prestigious as the MAX.”
Sponsored by MBIA’s Sales & Marketing Council, the MAX program highlights the best and brightest of the local home building industry. This year’s winners were announced at the MAX Awards dinner on May 9, 2019 and will be featured in the upcoming issue of MBIA’s BUILD Maryland.
For more information about Immersion Active, visit: www.immersionactive.com.
About Immersion Active
Founded in 1998, Immersion Active is a leading marketing solutions agency specializing in connecting consumers with brands that bring value to their lives. As experts on how to inclusively market to consumers across age groups and demographics, Immersion Active helps companies make an emotional connection with customers. The company has won 130 local, regional, national and international marketing awards, including the Webbys, the Mature Market Media Awards, the WOMMYs, the Web Health Awards, and the Content Marketing Awards. The company was also named a 2018 Frederick County Best Places to Work.